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AI-Generated UGC Shot List

Deciding on Solar Energy

Reels60s11 shots

Reel for a digital platform that helps you decide if you should get solar or not on your home. It tells you about local installers in your area, how much installation costs could potentially be and wh…

This is a 11-shot filming plan for a 60s Reels UGC video — deciding on Solar Energy. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's paced for Instagram Reels, with smooth visual flow and a satisfying close to reward viewers who watch to the end. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

  1. 1HOOK0–3s

    Close-up of sunlight glinting on solar panels with light flares

  2. 2INTRO3–6s

    Wide shot of creator standing on the roof pointing towards solar panels

    Voiceover:'Thinking about solar power for your home?'
  3. 3PROBLEM6–9s

    Overhead shot of house with and without solar panels, showing potential savings

  4. 4PRODUCT9–12s

    Close-up of creator interacting with the aurora solar marketplace website on a tablet

    Voiceover:'Check out the aurora solar marketplace.'
  5. 5DEMO12–15s

    Hand scrolling through different local installer options on the tablet

  6. 6DEMO15–18s

    Close-up of cost estimate calculations appearing on screen

  7. 7DEMO18–21s

    Hand tapping on 'Calculate Potential Savings' button

  8. 8RESULT21–24s

    Overlay of potential savings graph displaying positive results

  9. 9RITUAL24–27s

    Creator smiling while reviewing the potential savings on tablet in sunlight

    Voiceover:'This could really save me money in the long run!'
  10. 10FINAL27–30s

    Pull-back shot of creator standing on the roof, arms crossed, satisfied look

  11. 11FINAL30–60s

    Montage of the sun shining on solar panels, graphics of savings, and happy families

    Voiceover:'Choose wisely, and let the sun pay your bills!'

Why this format works

UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.

Filming tips for Reels

  • Instagram's compression is aggressive — expose slightly brighter than feels right. Dark footage compresses badly.
  • Film 10–15% more footage than the shot list calls for so you have edit room for transitions.
  • Match cuts and morphing transitions between shots reward viewers who watch to the end — plan for them as you shoot.
  • Check your aspect ratio: 9:16 for Reels, with safe zones at top and bottom for overlays.

Best for creators who make

Brand awareness campaignsPaid UGC deliverablesSocial-first product launchesCreators new to scripted content

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