AI-Generated UGC Shot List

Simplifying Skin Care Journey

TikTok30s8 shots

“Eu demorei anos pra perceber que cuidar da pele não precisava ser tão complicado. Eu nunca fui muito de cuidar da pele, até começar a perceber os primeiros sinais. Foi aí que eu entendi que estava na…

This is a 8-shot filming plan for a 30s TikTok UGC video — simplifying Skin Care Journey. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of shocked face with hand on cheek, bright background
Text overlay:Eu demorei anos pra perceber que cuidar da pele não precisava ser tão complicado.
2INTRO1–3s
POV shot of creator looking at skin in bathroom mirror, focusing on imperfections
Voiceover:Eu nunca fui muito de cuidar da pele, até começar a perceber os primeiros sinais.
3PROBLEM3–5s
Over-the-shoulder shot of creator browsing skincare products in store, looking confused
Voiceover:Foi aí que eu entendi que estava na hora de me cuidar, mas não sabia por onde começar.
4PRODUCT5–7s
Fast cut to a close-up of NIVEA 7 em 1 cream jar being picked up from a shelf
Voiceover:Até que encontrei o Creme Antissinais 7 em 1 da NIVEA e achei que fazia sentido pra mim.
5DEMO7–10s
Close-up of cream being applied to skin, shown in slow motion
Voiceover:O que eu mais gostei foi que ele reúne vários cuidados em um só, então eu não precisava ficar pensando em mil produtos diferentes.
6RITUAL10–13s
Hand smoothing cream into skin with soft lighting, calm atmosphere
Voiceover:E, além disso, ele hidrata sem deixar aquela sensação oleosa, ajuda a fortalecer a barreira da pele e ainda tem ação antissinais.
7RESULT13–26s
Wide shot of creator smiling at camera with radiant skin, bright background
Voiceover:E o que antes eu deixava de lado, hoje virou um cuidado que eu gosto de manter.
8CTA26–30s
Fast-cut reaction shot of creator nodding enthusiastically with thumbs up
Voiceover:Se você também quer começar a se cuidar, mas não sabe por onde… talvez seja a hora de simplificar.

Why this format works

UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Brand awareness campaignsPaid UGC deliverablesSocial-first product launchesCreators new to scripted content